In 2013, NCCOR formed the Childhood Obesity Declines Workgroup, to better understand reported declines in childhood obesity. An expert panel convened to start assessing how U.S. cities and counties are developing and operationalizing obesity reduction interventions, initiatives, and strategies. Four communities were identified to be studied: New York City (NY), Philadelphia (PA), Granville County (NC), Anchorage (AK) in order to examine the reasons behind the change in obesity rates and exploring, more generally, how communities can address childhood obesity. The Site Summary Reports for the NCCOR sites can be accessed on the Childhood Obesity Declines Project Page.
Recent data has shown that childhood obesity rates are falling in many communities across the nation. In the latest installment of its Connect & Explore Webinar Series, the National Collaborative on Childhood Obesity Research (NCCOR) is examining the implications of this research, discussing lessons learned from public health leaders in communities experiencing these declines, and considering how these findings can be applied.
Join us at 2 pm, Eastern, on Thursday, June 12, for Connect & Explore: A Deeper Dive into Childhood Obesity Declines.
In just under an hour, we will: explore recent data showing declines in childhood obesity rates; hear insights from representatives of communities where childhood obesity decreases have been reported; and learn how to translate these findings for policy makers and the public. Speakers include: Continue reading
The most recent National Collaborative on Childhood Obesity Research (NCCOR) Member Meeting, held on April 3, featured a lunchtime panel to discuss possible factors contributing to recently reported childhood obesity declines and related topics.
The event sparked an engaging discussion among members as the panel offered thoughts on what areas the Collaborative might focus on over the next five years. The meeting was the first since NCCOR celebrated its 5th birthday in February.
The panelists were:
- Hank Cardello, Senior Fellow and Director, Obesity Solutions Initiative, The Hudson Institute
- Jessica Donze Black, Director, Kids’ Safe and Healthful Foods, The Pew Charitable Trusts
- Tracy Fox, President, Food, Nutrition & Policy Consultants, LLC
Moderator Elaine Arkin of NCCOR and the Robert Wood Johnson Foundation moderated the discussion, which included questions from NCCOR members.
All three panelists agreed that the recent declines indicate complementary shifts are occurring—that changes in food systems are being complemented by environmental and cultural shifts. Actions taken by the policy, industry, personal, and environmental sectors are beginning to have an impact. “Personal responsibility is being complemented by corporate responsibility and government responsibility,” said Fox.
The group also remarked that the Affordable Care Act (ACA) has been important in clarifying the link between obesity and increased health care costs.
The new statistics on declines in childhood obesity look good overall and are the beginning of what researchers would have hoped to see, given the increase in efforts for children ages 2-5 in recent years, they said. A panelist acknowledged changes in the composition of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food packages as a potential contributing factor, for example. Even so, the panel noted the numbers mask distinct differences across subpopulations.
The panel reminded NCCOR that food marketing is still an enormous challenge. The food industry has specifically targeted certain groups, including children and minority groups. Also, marketing techniques have evolved significantly and now go far beyond traditional television marketing to encompass social media and other digital platforms such as games on mobile devices. To continue making headway, marketing unhealthy foods and beverages to children must be addressed.
In thinking about NCCOR’s next five years, the panel closed by listing several activities NCCOR may consider and adopt.
- Find ways to replicate successes for populations and groups not currently experiencing declines.
- Replicate successful natural experiments underway and figure out dynamic ways to communicate results.
- Demonstrate and communicate what’s working using language that can be accessed by diverse groups, and frame results in ways that make groups act.
- Communicate return-on-investment factors and “build the business case. It’s essential,” said Cardello, to educate businesses on how obesity declines benefit them.
- “Let’s protect the really good policies we have in place right now,” said Donze Black, explaining that personal stories often impact legislative decisions. Thus, clear research findings accompanied by individual accounts can be very effective.
Feb. 25, 2014, The New York Times
By Sabrina Tavernise
Federal health authorities on Feb. 25 reported a 43 percent drop in the obesity rate among 2- to 5-year-old children over the past decade, the first broad decline in an epidemic that often leads to lifelong struggles with weight and higher risks for cancer, heart disease, and stroke.
The drop emerged from a major federal health survey that experts say is the gold standard for evidence on what Americans weigh. The trend came as a welcome surprise to researchers. New evidence has shown that obesity takes hold young: Children who are overweight or obese at ages 3 to 5 years are five times as likely to be overweight or obese as adults. Continue reading