Aug. 28, 2013,
By Amir Khan
If your kid is clamoring for a Happy Meal, he may be more interested in the toy than the burger, according to a new study published in the journal PLOS ONE. Researchers from the Geisel School of Medicine at Dartmouth College in New Hampshire found that fast food advertisements aimed at kids promote toys and movie tie-ins more than the food, which could play a role in increasing childhood obesity epidemic.
Nearly 70 percent of fast food advertisements aimed at kids promoted giveaways or a movie tie-in, according to the study, compared to only 1 percent of advertisements targeting adults. Associating fast food with cartoon characters is linked to an increased consumption of fast food, according to the researchers, who said that there needs to be strict regulations on child-targeted advertising. Continue reading
July 9, 2013,
The Huffington Post
By Michele Simon
Last month, I participated in an important panel at a childhood obesity conference to discuss the current strategy backed by some advocacy groups: asking industry to market “healthier” foods to children. But as Susan Linn and I recently argued, any marketing to children is harmful, regardless of the product’s nutritional content.
Instead of begging corporations to tweak the grams of sugar, fat and salt that these highly processed junk foods contain, we should demand that industry stop exploiting children altogether. Some advocates argue this approach is too radical. But it’s actually far more practical and ultimately more effective because of certain key tactics that industry uses to target children. Continue reading
May 8, 2013,
Oxford University [blog]
By Ashley N. Gearhardt
Gooey chocolate and scoops of mouth-watering chocolate ice cream. Steaming hot golden French fries. Children see thousands of commercials each year designed to increase their desire for foods high in sugar, fat, and salt like those mentioned above. Yet, we know almost nothing about how this advertising onslaught might be affecting the brain.
A recent study in Social Cognitive and Affective Neuroscience conducted by researchers from the University of Michigan, Oregon Research Institute, and Yale University starts to uncover how the brain responds to food commercials in teens. Thirty adolescents visited a lab to watch a typical television show that included commercial breaks composed of frequently advertised food (e.g., McDonald’s, Wendy’s) and non-food commercials (e.g., AT&T, Ford). But unlike a typical TV viewing experience, these participants had their brain response measured in a functional magnetic resonance imaging (fMRI) scanner. Continue reading
March 12, 2013,
A Cornell researcher says in a forthcoming print issue of Health Communication that consumers are more likely to perceive a candy bar as more healthful when it has a green calorie label compared with when it had a red one—even though the number of calories are the same. And green labels increase perceived healthfulness of foods, especially among consumers who place high importance on healthy eating.
“More and more, calorie labels are popping up on the front of food packaging, including the wrappers of sugary snacks like candy bars. And currently, there’s little oversight of these labels,” said Jonathon Schuldt, assistant professor of communication and director of Cornell’s Social Cognition and Communication Lab. “Our research suggests that the color of calorie labels may have an effect on whether people perceive the food as healthy, over and above the actual nutritional information conveyed by the label, such as calorie content,” added Schuldt, who wrote the article, “Does Green Mean Healthy? Nutrition Label Color Affects Perceptions of Healthfulness.” Continue reading