How grocery store coupons can encourage healthful eating

April 10, 2014, The Washington Post

By Lenny Bernstein

Grocery coupons aren’t associated with nutritious food. Big chains use them to lure you into the store, offering discounts mostly on processed food and snacks. When researchers looked at 1,056 coupons available online for supermarkets nationwide, they found that the largest share (25 percent) were for “processed snack foods, candies, and desserts.” Another 14 percent offered price breaks on prepared meals, 11 percent were for cereals, and 12 percent were for beverages, more than half of which were sodas, juices, and energy or sports drinks.

Just 3 percent offered discounts on vegetables, 1 percent were for unprocessed meats, and fewer than 1 percent provided breaks on fruit prices. And those fruits were canned, not fresh.

If stores make “the unhealthier option less expensive and easier to purchase, we can’t be surprised when [people] purchase it,” said Andrea Lopez, a research analyst at the University of California-San Francisco School of Medicine, who helped conduct the study. It was published in March in the Centers for Disease Control and Prevention’s journal, Preventing Chronic Disease. Continue reading