Calorie cutback: Progress report on 2010 commitment to reduce calories in the marketplace

On May 30, the Bipartisan Policy Center (BPC) and the Healthy Weight Commitment Foundation held a webcast to review the progress of companies offering healthier options to consumers.

At a White House event in May 2010, 16 food and beverage companies stepped forward and made a commitment to reduce calories in the marketplace by 1.5 trillion by 2015, with an interim goal of a one trillion reduction by the end of 2012. This was an early commitment made to the Partnership for a Healthier America, a nonprofit founded in 2010 that is led by some of the nation’s most respected health and childhood obesity advocates. First lady Michelle Obama is an honorary chair of the organization. Continue reading

PHA Introduces End Childhood Obesity Innovation Challenge

Oct. 22, 2012, Progressive Grocer

The Partnership for a Healthier America (PHA), which works with the private sector and honorary chair Michelle Obama to end the childhood obesity crisis within a generation, is inviting anyone with a great idea for how eradicate this pressing public health issue to enter the End Childhood Obesity Innovation Challenge. The winning idea will receive $10,000 for funding, as well as expert financial, business, and marketing advice to turn concept into reality. Continue reading