The National Collaborative on Childhood Obesity Research (NCCOR) seeks to communicate its mission, purpose and priorities, and activities to a variety of target audiences, as well as to demonstrate the commitment of its funders – the Centers for Disease Control and Prevention (CDC), the National Institutes of Health (NIH), the Robert Wood Johnson Foundation (RWJF), and the U.S. Department of Agriculture (USDA) – to reducing childhood obesity.
In an effort to continue its successful communication practices, the Collaborative aims to expand and enhance its communication methods, using social media and structuring opportunities to cross-advertise NCCOR as we move forward. Newly added to promote NCCOR as an interactive, childhood obesity research resource are NCCOR’s blog, Twitter, and YouTube page. Through these bidirectional communication outlets, the Collaborative will: build greater awareness of NCCOR via Twitter “followers,” present NCCOR accomplishments to a broader audience, and jumpstart conversations and innovative ideas. As well as increasing awareness of NCCOR’s goals and activities among new audiences, this multimedia strategy will increase the Collaborative’s influence among current internal and external audiences.
Overseen by the NCCOR Coordinating Center, the Collaborative will continue to offer a suite of promotional products, including bold infographics, telling case studies, an official NCCOR conference booth, and more.
We encourage visitors to explore the NCCOR website to stay connected with NCCOR’s members, projects, and events and to access the Collaborative’s products as well as other resources related to childhood obesity research.