The National Collaborative on Childhood Obesity Research (NCCOR) has redesigned, updated, and enhanced its website to improve usability, communication flow, and user engagement. The move takes advantage of newer communication channels to improve the Collaborative’s reach and positions www.nccor.org as the resource for childhood obesity research information.
NCCOR is a unique example of a public-private partnership that brings synergy and innovation to combat childhood obesity. The website redesign was born out of a desire to have NCCOR’s online presence be as synergistic and innovative as the Collaborative itself. In addition to a more engaging design, the website now boasts social media tools (e.g., Twitter feed and a blog) that enhance the Collaborative’s communication methods and create opportunities to cross-promote NCCOR projects and events, original articles, and funding opportunities.
Some of the new design features include:
- Social media tools: Users can now follow us on Twitter, keep apprised of the latest childhood obesity issues and news on our blog, and provide feedback through blog comments and opinion polls. Check them out and join the conversation!
- Picture carousel of featured projects/events: Want to know what’s new with NCCOR? Just take a look at the revolving pictures on the homepage. Click on a picture to learn more.
- Improved navigation bar: The most used sections of the website are now prominently featured at the top of the page, in color, making it easy for users to quickly find what they are looking for.
The enhanced look and feel of the website as well as the new social media tools increase user engagement, drive traffic to the site, and ultimately increase the awareness of NCCOR’s mission, goals, and projects to old and new audiences alike.