Oct. 16, 2013, The New York Times
By Courtney E. Martin
What if the secret to getting kids to eat healthier is to stop focusing on food?
In spring 2013, the San Francisco Unified School District (S.F.U.S.D.) began a five-month collaboration with the design firm IDEO to re-imagine the school food system. This effort might not sound unique. Childhood obesity has become a hot topic, in large part thanks to the first lady’s Let’s Move! campaign, and projects by high-profile chefs like Jamie Oliver and Alice Waters have aimed at getting fresh, healthy foods in schools.
In this case, however, the adults aren’t as concerned with what students are eating as they are with how they are eating.
“When adults dine, we don’t just think about the food,” explained Orla O’Keeffe, the executive director of policy and operations. “The food is important, but so is what’s going on around it: the ambience, the service, the company. Why would we assume kids are any different?” Continue reading