Oct. 29, 2013, HealthDay
Obese teens and young adults may be more receptive to TV fast food ads than those who aren’t obese, a new study says.
“Given the concerning rates of obesity in U.S. youth and associated health risks, a better understanding of influences leading to obesity in youth is critical in guiding prevention and public health strategies,” study author Dr. Auden McClure, of the Norris Cotton Cancer Center at the Dartmouth-Hitchcock Medical Center in Lebanon, N.H., said in a center news release.
The study included 2,541 participants, aged 15 to 23, from across the United States who viewed a random set of frames from fast food ads with brand names removed.
Participants were then asked if they had seen the ad, if they liked it, and if they could name the brand. Based on their responses, the participants received a score that reflected their receptiveness to the food ads. Those with higher scores were more likely to be obese than those with lower scores, according to the study, published in the November issue of the American Journal of Preventive Medicine. Continue reading