‘Design thinking’ offers new approach to tackling childhood obesity

Dec. 14, 2012, Health Policy Solutions

By Diane Carman

For organizations and individuals working to address the epidemic of childhood obesity, the biggest challenge is to make it fun. Or at the very least to avoid making it humiliating, frustrating, boring, and punitive.

“We need to bring back creativity. Creativity is crucial to solving the obesity crisis,” said Chris Waugh, director and co-founder of the design innovation consultancy IDEO. Waugh spoke Friday at an event called Symposium Unplugged, sponsored by the Colorado Health Foundation. Continue reading