Nov. 14, 2013, USA Today
By Nanci Hellmich
People bought fewer sugary drinks when the price was higher than no-calorie or low-cal drinks.
Raising the cost of high-calorie beverages by a few cents — and highlighting calorie content in places where they are sold — decreases sales, a new study shows.
This research comes after much discussion in recent years about trying to combat the nation’s obesity crisis by adding extra taxes to the cost of sugar-sweetened beverages, sometimes called a “soda tax.”
Researchers at Harvard conducted a study in the cafeteria of a financial services company. They increased the price of high-calorie beverages (those that contained 150 calories or more per container), mostly soda, lemonade, whole chocolate milk, and some juices, by $.01 cent per ounce. Continue reading