Marketers of sugary drinks still target U.S. children

Nov. 19, 2014, Reuters

By Anjali Athavaley

U.S. children and teens are seeing fewer TV commercials for sugary drinks, but they remain a prime target for marketers through product placement, social media, and other means, according to a report released on Nov. 19.

The study, conducted by researchers at the Yale Rudd Center for Food Policy & Obesity, said 6- to 11-year-olds viewed 39 percent fewer television ads for sugary drinks in 2013 than in 2010. Teens saw a 30 percent drop. Continue reading

Scientific statement examines role of social media in fighting childhood obesity

Dec. 3, 2012, Forbes

Social media may become an important weapon in the battle against childhood obesity, according to a new American Heart Association (AHA) scientific statement published in Circulation. However, the statement acknowledges that the evidence so far from published social media intervention studies has been “mixed” and that social media is also associated with troublesome drawbacks. Continue reading