Family TV saturated with junk food ads

March 24, 2014, Medical Xpress

Researchers from the University of Liverpool have found that young people are exposed to advertisements that promote unhealthy food during primetime TV, which are normally banned from children’s programming.

An analysis of more than 750 ads found that almost one in four TV ads shown between 8-9 p.m. were for food, and it was possible for viewers to be exposed to as many as 11 ads for junk food per hour.

Within these food ads, the most frequently shown ads promoted unhealthy products from supermarkets such as Aldi and Morrisons (25 percent), followed by fast-food chains such as KFC (13 percent), with chocolate and sweet companies like Lindt and Haribo the third most common (12 percent). Continue reading