July 22, 2014, Science World Report
By Kathleen Lees
A healthy diet remains an essential part of a child’s development. However, many children might not be so eager to pick up a piece of broccoli. Of course, they’d much rather have some candy or cake. But is it all just about the taste?
A recent study published in the Journal of Consumer Research found that children might be more likely to eat their fruits and vegetables if they didn’t know about the added health benefits.
“We predicted that when food is presented to children as making them strong or as a tool to achieve a goal such as learning how to read or count, they would conclude the food is not as tasty and therefore consume less of it,” said researchers Michal Maimaran of the Kellogg School of Management at Northwestern University and Ayelet Fishbach of the University of Chicago Booth School of Business, in a news release. Continue reading