Nov. 27, 2013, DCA Press
A trip down the grocery store produce aisle could soon feel like a stroll down “Sesame Street.”
Michelle Obama announced that the nonprofit organization behind the popular children’s educational TV program will let the produce industry use Elmo, Big Bird, and Sesame Street’s other furry characters free of charge to market fruits and veggies to kids.
The goal is to get children who often turn up their noses at the sight of produce to eat more of it.
Under the arrangement, Sesame Workshop is waiving the licensing fee for its Muppet characters for two years.
As soon as next spring, shoppers and children accompanying them can expect to see their favorite Sesame Street characters on stand-alone signs and on stickers and labels on all types of produce regardless of whether it comes in a bag, a carton, or just its skin. Continue reading