Peer pressure can influence food choices at restaurants

Oct. 25, 2013, Medical Xpress

If you want to eat healthier when dining out, research recommends surrounding yourself with friends who make healthy food choices. A University of Illinois study showed that when groups of people eat together at a restaurant at which they must state their food choice aloud, they tend to select items from the same menu categories.

“My conclusion from the research is that people want to be different, but not that different,” said U of I food economist Brenna Ellison. “We want to fit in with the people we’re dining with. It goes against the expectation that people will exhibit variety-seeking behavior; we don’t want to be that different from others.” Continue reading