Outdoor food ads may persuade you to pile on the pounds

Jan. 29, 2013, Robert Wood Johnson Foundation

“Living in a neighborhood that’s home to lots of outdoor food advertising may increase your chances of becoming overweight or obese,” said Lenard Lesser, MD, a Robert Wood Johnson Foundation (RWJF) Clinical Scholar (2009-2011). His new study is the latest work to reveal yet another link between the built environment and health.

“Determining why people eat certain foods and how they are influenced is a very complex process,” Lesser said. To test his hypothesis about the relationship between weight and outdoor advertising, Lesser and his team analyzed a telephone survey of adults, ages 18 to 98, from parts of California (Los Angeles near Drew University) and Louisiana (New Orleans near Tulane University). Continue reading