NCCOR’s Connect & Explore Webinar provides an in-depth look at the findings and groundbreaking methods from the Healthy Weight Commitment Foundation evaluation
In an unprecedented review of the U.S. food system, researchers have, for the first time, used big data to track the number of foods and beverages consumed and purchased by Americans. The assessment, conducted by University of North Carolina (UNC) researchers, was part of an evaluation of the Healthy Weight Commitment Foundation’s (HWCF) pledge to remove 1 trillion calories from the marketplace by 2012, and 1.5 trillion by 2015.
The independent evaluation was funded by the Robert Wood Johnson Foundation (RWJF) and examined the number of calories in packaged goods and the amount of calories purchased by U.S. families with children. The two studies, published September 17 in the American Journal of Preventive Medicine, found that 16 food industry leaders cut 6.4 trillion calories from the U.S. food market over five years (2007-2012). The findings also showed that American families with children bought 101 fewer calories from packaged goods per person per day in 2012 than they did in 2007. Continue reading