Sesame Street may help kids make healthy choices

Nov. 18, 2013, daily Rx

Parents might try to feed their kids healthy food at home, but those children often will eventually be responsible for making their own healthy choices.

Researchers behind a new study wanted to explore the effectiveness of educating children about health at a very young age.

The study looked at a group of preschool children and found that three years after an educational program using Sesame Street characters, their knowledge of and attitudes toward a healthy lifestyle had improved.

The researchers behind this new study, led by Valentin Fuster, M.D., Ph.D., director of Mount Sinai Heart at The Mount Sinai Hospital in New York, wanted to explore how educational programs for preschoolers might promote good dietary behavior, physical activity, and healthy weight in the long-term. Continue reading

Big Bird, Elmo to encourage kids to eat produce

Nov. 27, 2013, DCA Press

A trip down the grocery store produce aisle could soon feel like a stroll down “Sesame Street.”

Michelle Obama announced that the nonprofit organization behind the popular children’s educational TV program will let the produce industry use Elmo, Big Bird, and Sesame Street’s other furry characters free of charge to market fruits and veggies to kids.

The goal is to get children who often turn up their noses at the sight of produce to eat more of it.

Under the arrangement, Sesame Workshop is waiving the licensing fee for its Muppet characters for two years.

As soon as next spring, shoppers and children accompanying them can expect to see their favorite Sesame Street characters on stand-alone signs and on stickers and labels on all types of produce regardless of whether it comes in a bag, a carton, or just its skin. Continue reading