Many people ignore, miss calorie counts on fast food menus

Nov. 15, 2013, U.S. News & World Report

By Kathleen Doheny

Posting the calorie content of menu items at restaurants is designed to make diners stop and think, tally up the total, and make wiser choices.

In real life, that doesn’t seem to be the case, according to new research.

In a poll of 2,000 Philadelphia fast food customers, aged 18 to 64, few used the information, even if they noticed it, said study author Brian Elbel, an assistant professor of population health and health policy at the New York Univesity School of Medicine.

“Forty percent of the sample saw it and about 10 percent [overall] said they used it and reported to us that they purchased fewer calories,” he said. Continue reading