Big Bird, Elmo to encourage kids to eat produce

Nov. 27, 2013, DCA Press

A trip down the grocery store produce aisle could soon feel like a stroll down “Sesame Street.”

Michelle Obama announced that the nonprofit organization behind the popular children’s educational TV program will let the produce industry use Elmo, Big Bird, and Sesame Street’s other furry characters free of charge to market fruits and veggies to kids.

The goal is to get children who often turn up their noses at the sight of produce to eat more of it.

Under the arrangement, Sesame Workshop is waiving the licensing fee for its Muppet characters for two years.

As soon as next spring, shoppers and children accompanying them can expect to see their favorite Sesame Street characters on stand-alone signs and on stickers and labels on all types of produce regardless of whether it comes in a bag, a carton, or just its skin. Continue reading

New initiative encourages water consumption

Sept. 12, 2013, Huffington Post

By Amanda L. Chan

The first lady wants you to drink more water.

On a call announcing Michelle Obama’s newest healthy living initiative Sept. 11, Let’s Move! Executive Director Sam Kass explained that the White House is working with cities, private companies, and public taps to promote the message to “drink up.”

Participating companies include Brita, Poland Spring, Evian, Dasani, Voss and others, which will carry a “Drink Up” logo on their bottles, and participating cities include Chicago, Los Angeles County, Houston and, appropriately, Watertown, Wis., where the first lady is visiting Sept. 12 to kick off the initiative. Continue reading

Michelle Obama announces program to help kids get recommended daily hour of physical activity

Feb. 28, 2013, Newser

By Darlene Superville, Associated Press

Imagine students learning their ABCs while dancing, or memorizing multiplication tables while doing jumping jacks?

Some schools are using both methods of instruction and Michelle Obama would like to see more of them use other creative ways to help students get the recommended hour of daily exercise.

In Chicago yesterday [Feb. 28], the first lady announced a new partnership to help schools do just that. It starts with a website, www.letsmoveschools.org, where school officials and others can sign up to get started. Continue reading