Leadership for Healthy Communities, a national program of the Robert Wood Johnson Foundation, is hosting a webinar “Marketing Matters: How Local Governments Can Address Food Marketing to Children” on Thursday, July 25, from 2:00-3:00 p.m. EDT
The webinar will provide an overview of the role local governments can play to effectively reduce the marketing of unhealthful foods and beverages to children. Research shows a strong connection between marketing practices that target youth and an increase in the consumption of junk food that contributes to childhood obesity. Moving beyond industry self-regulation, several local governments have adopted innovative strategies to minimize the prevalence of unhealthy food and food marketing. Presenters will share examples of successful policy options to promote the marketing of healthier food and beverage options. Continue reading
For decades, American children and adolescents have been surrounded by advertising and marketing for unhealthy foods and beverages. While the food and beverage industry, as well as local and national levels of government, have started to recognize the role that food and beverage marketing plays in driving the childhood obesity epidemic, American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media.
This research review from Healthy Eating Research, a national program of the Robert Wood Johnson Foundation, summarizes the academic and industry literature on trends in food marketing to children and adolescents, as well as policy initiatives undertaken to address the contribution of marketing practices to the childhood obesity epidemic, from March 2011 to May 2012. Policy implications and future research needs are also highlighted. Continue reading